NASHVILLE, Tenn.—One of the largest physician-owned pathology groups in the United States and a leader in the field of anatomic, clinical and molecular pathology, PathGroup is pleased to introduce its new brand identity in conjunction with the launch of the company’s new web site www.pathgroup.com.
PathGroup’s new logo and tagline—“Physician Centered. Patient Focused.”—were designed to reflect the company’s mission and momentum in the pathology field.
“The fact that we are physician owned is a real advantage to our customers,” said Richard Halstead, senior vice president of marketing for PathGroup. “Our inherent understanding of where they’re coming from and what their challenges are uniquely positions us to deliver a superior product.”
Direct access to PathGroup’s experienced team of pathologists is a key feature of PathGroup’s offering, one that leads to better client relationships—and better patient outcomes. PathGroup’s new identity and user-friendly web site are reflective of that culture of openness.
“We wanted the new site to be a resource for our physician customers—and their patients,” said Lisa DeMoss, director of marketing for PathGroup, “as well as something that can grow and evolve as our company does too.”
The News, Events, and Resources portal will serve as a living library, featuring a variety of useful content, including announcements, useful links, terminology and tools physicians can use to communicate about test results with their patients.
Active links to PathGroup’s technology applications provide easy access to client login screens, making the new site more of a home base for clients, when it comes to their pathology needs.
Said DeMoss, “We welcome the heightened interactivity the new site should bring.”